ZenithOptimedia revises global spending forecast

03/31/2008 | Boston Globe (tiered subscription model), The

ZenithOptimedia has lowered its growth forecast for global ad spending this year from 6.7% to 6.5%, largely due to ongoing credit difficulties in North America and Western Europe. However, the firm raised its 2008 growth forecasts for the rest of the world, from 10.9% to 11.1%.

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Boston Globe (tiered subscription model), The

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