NBCU reaches out to advertisers for Earth Week

03/31/2009 | MediaPost Communications · Broadcasting & Cable

NBC Universal on April 19 will kick off its annual Earth Week, in which the company's cable and broadcast assets will present more than 150 hours of green-themed programming. And, according to Lauren Zalaznick, president of NBCU's women and lifestyle entertainment networks, NBCU is getting "strong demand from advertisers that wish to partner with us to reach these powerful green-minded consumers."

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MediaPost Communications · Broadcasting & Cable

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