Reckitt-Benckiser ramps up online ad spend

03/31/2009 | Advertising Age (tiered subscription model)

Reckitt-Benckiser is devoting $20 million of an estimated $475 million ad budget to online efforts in support of 15 brands, including Lysol, Air Wick and Clearasil. The online push kicks off Wednesday and includes campaigns hosted on video ad networks, including Brightroll, Glam, Tidal TV and YuMe.

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