Reckitt-Benckiser ramps up online ad spend

03/31/2009 | Advertising Age (tiered subscription model)

Reckitt-Benckiser is devoting $20 million of an estimated $475 million ad budget to online efforts in support of 15 brands, including Lysol, Air Wick and Clearasil. The online push kicks off Wednesday and includes campaigns hosted on video ad networks, including Brightroll, Glam, Tidal TV and YuMe.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director of Account Management
Adelphic
New York, NY
Digital Ad Operations Trafficker
A+E Networks
New York, NY
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Interactive Sales Account Executive
Comcast Spotlight
Houston, TX