Event-focused marketers look ahead to World Cup

03/31/2010 | New York Times (tiered subscription model), The

Advertisers including Anheuser-Busch InBev, Coca-Cola, Nike and Visa are rolling out the first of their World Cup ad spots, building anticipation for the monthlong event beginning June 11. "Major sporting events, big-event television, are a wonderful platform," said Mark Greatrex of Coca-Cola, which is using the event to drive a worldwide campaign for Powerade.

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New York Times (tiered subscription model), The

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