Rise of e-versions could make book covers obsolete

03/31/2010 | New York Times (tiered subscription model), The

As e-books gain momentum, the publishing industry stands to lose a powerful marketing tool: the book cover. The front of a book acts as a kind of free ad to potential buyers who see people reading it on subways, airplanes and other public spaces, and also can play a key role in helping move product in stores, according to this article.

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New York Times (tiered subscription model), The

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