What do Facebook's word games mean for marketers?

03/31/2010 | All Things D · MediaPost Communications

Facebook is planning to tweak the language it uses to connect users with brands, switching the current "Become a Fan" button for a "Like" button. The network says the "lighter-weight actions" would help humanize brands and make it easier for companies to forge relationships with users. Still, notes Erik Sass, the move removes a distinction between brands and people that some users may have found useful, and risks making Facebook marketing less transparent.

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All Things D · MediaPost Communications

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