Who's Jumping on the App Bandwagon?

03/31/2010

For many marketers, applications are becoming a constituent part of an existing mobile marketing and media strategy. An overwhelming 64.8% of marketers and publishers reported planning to invest in mobile apps this year, according to a December 2009 survey conducted by DM2PRO and Quattro Wireless. Helping spur the mobile apps race is a projected 242 million U.S. mobile users by year-end 2010, according to eMarketer.

To find out more about digital marketing and eMarketer's report "Mobile Apps and Consumer Products Brands" click here.


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA