Are you an innovation snob?

03/31/2011 | Harvard Business Review online

Innovation snobbery -- the belief that only earth-shattering high-tech innovations really count -- is a dangerous habit, writes Michael Schrage. Many of the most commercially effective innovations lately have been pretty basic, such as Starbucks' move into the instant-coffee market and automakers' development of cup holders. "The next time you -- or a colleague -- smirk at an innovation offering, please ask yourself: Does that sense of superiority come from what you think significant or what customers might think important?" Schrage advises.

View Full Article in:

Harvard Business Review online

Published in Brief:

SmartBrief Job Listings for Business

Job Title Company Location
Director, Workforce
Arlington, VA
Administrative Management Specialist
Smithsonian Institute
Washington, DC
Manager, Human Resources
Florence, KY
Generalist - Human Resources
Marriott Hotels Resorts
Brooklyn, NY
Admissions - Assistant Director
The Art Institutes
Novi, MI