Scentiments app to allow price comparisons in stores

03/31/2011 | Internet Retailer

A new m-commerce initiative from Web-only retailer will allow customers who find appealing fragrances in brick-and-mortar stores to quickly compare prices online with a mobile application. "What we're trying to do is to tie together the huge smartphone market and the vast number of shoppers who are price-sensitive," said Howard Wyner, CEO and chief of e-business at Scentiments.

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