Zuckerberg's father puts a social spin on dentistry

03/31/2011 | Los Angeles Times (tiered subscription model)

Edward Zuckerberg, father of Facebook founder Mark Zuckerberg, is using his son's creation to drum up interest in his dentistry practice. The New York dentist -- who styles himself as "Painless Dr. Z" -- gave free teeth-bleaching kits to patrons who talked up his services on Facebook, but says he wouldn't rule out using other social sites for promotional purposes if their quality and reach improved. "I've never been faced with that problem, but I guess it would be a dilemma for me," he says.

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