Amazon's online and offline media goes into review

03/31/2013 | Advertising Age (tiered subscription model)

Amazon has put its media account into review, according to Advertising Age. Currently, WPP's Mindshare is the incumbent for offline media and sibling MEC handles digital media. Mindshare has been invited to defend against Initiative, Zenith and Mindshare sibling MediaCom, writes Alexandra Bruell. It is not clear whether Mullen's media work for Amazon's Zappos is part of the review.

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