Client education key to Chicago spa owner's success

03/31/2013 | Skin Inc. magazine

Russian-born spa owner Mila Bravi first opened a spa in Chicago in 1979 that eventually grew to include clientele such as Oprah Winfrey, Cindy Crawford and other celebrities. Much of her work has focused on educating clients about skin care and helping them find the products best suited to them. "The ingredients of my success were my education and practical experience, understanding of basic dermatology and product ingredients, and being able to use those to provide my clients with very specific skin care education," said Bravi.

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