Facebook said to be taking aim at phones' home pages

03/31/2013 | Wall Street Journal, The

Facebook reportedly is planning a new application that would allow it to become a prominent force on the home screens of Android phones -- making Facebook content the first thing users see when they turn on their handset, according to this report. The move, which could be implemented only with the cooperation of smartphone manufacturers, suggests that Facebook is planning to work with existing phone-makers rather than to produce a phone of its own. "It could drive more frequent access of Facebook and, ultimately, more time spent on Facebook and more advertising revenue," notes Colin Sebastian, a Robert W. Baird & Co. analyst.

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