Little Caesars aims higher with premium deep-dish pie

03/31/2013 | Wall Street Journal, The

Little Caesars is looking to expand its image beyond $5 pizzas-in-a-hurry with a new Detroit-style deep dish pizza, as part of a larger effort to fend off growing competition. Rivals including Domino's and Sbarro have improved their recipes and ramped up their higher-end menu offerings as competition in the pizza space grows.

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