Fox Sports 1 has enlisted Major League Baseball stars, such as David Ortiz of the Boston Red Sox and the New York Yankees' Derek Jeter, in a humorous ad campaign designed to get viewers to tune into the network's Saturday MLB coverage. Three spots are planned, all featuring star players in lighthearted situations, a move meant to "do something other than clips of baseball players, which can kind of get lost in the wash," said Robert Gottlieb, Fox Sports Media Group executive vice president of marketing.
Fox Sports 1 goes to bat for Saturday baseball coverage
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