Social is the fuel as advertisers fire off April Fools' pranks

03/31/2014 | New York Times (tiered subscription model), The

April Fools' Day jokes have proved to be a strong way to create buzz thanks to amplification by social media, such as FreshDirect's supposed creation of a banana-blueberry hybrid last year. This year, FreshDirect is offering fresh "eagle-caught salmon," and Publicis Seattle is touting BrandDrops, "the world's first branded aromatic rain," among other planned stunts.

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New York Times (tiered subscription model), The

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