Twitter grows marketing efforts with Kantar, European acquisitions

03/31/2014 | Adweek · TechCrunch

New real-time tools to measure ad effectiveness and gauge audiences will be in the works in an expanded five-year partnership between Twitter and data agency Kantar. In addition, Twitter is making a bigger play for broadcast advertising in Europe with the acquisition of analytics companies Mesagraph in France and SecondSync in the U.K.

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