Johnson & Johnson seeks more bang for its media-buying buck

04/1/2007 | Advertising Age (tiered subscription model)

Johnson & Johnson has confirmed what's been rumored for months: Its $3 billion media account, currently split among Interpublic's Universal McCann & Initiative, Omnicom Group's OMD and WPP Group's MindShare, is up for review. J&J, based on its own brief statement and an Advertising Age analysis of its spending, seems to be seeking greater efficiencies -- and discounts -- to reflect its media-buying power.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Digital Ad Operations Specialist
Crain Communications
Nationwide, SL_Nationwide
Senior Manager, Marketing
IAB
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA