MSNBC advertises to raise online profile

04/1/2007 | Wall Street Journal (free content), The

MSNBC.com, which includes news from the cable news network, Newsweek magazine, the NBC network and The Washington Post among other sources, is embarking on an ambitious campaign to establish itself as the go-to site for news on the Web. The campaign includes a $4 million media spend through June in addition to promotions being featured on NBC-owned properties.

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Wall Street Journal (free content), The

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