Google study compares Web video, TV ads

04/1/2008 | MediaPost Communications

A study commissioned by Google and conducted by Harris Interactive found that online media is as effective a brand-building tool as traditional 30-second TV spots, when it comes to marketing consumer packaged goods products. Google's Kevin Kells said, "It disabuses people of the notion that online is good for direct response or transactional stuff."

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director, Sales Training & Enablement
Pandora Media, Inc.
Oakland, CA
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY