Merck, Schering initiate campaign to defend Vytorin, Zetia

04/1/2008 | Wall Street Journal (free content), The

Schering-Plough Corp. and Merck & Co. are stepping up efforts to promote Vytorin and Zetia after a panel of cardiologists recommended limiting the use of the cholesterol treatments. The companies reportedly plan to resume direct-to-consumer advertising and approach managed care plans and pharmacy-benefit managers.

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Wall Street Journal (free content), The

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