Free product placement? One small company makes it happen

04/1/2009 | Advertising Age (tiered subscription model)

Spotlight Entertainment is a small company that works with set dressers and props personnel to get client products placed in TV shows. Recently, PepsiCo's Izze beverage was shown in an episode of "Grey's Anatomy," and it also has appeared in "Entourage" and other shows.

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Advertising Age (tiered subscription model)

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