Glacéau Vitaminwater gets a low-calorie version

04/1/2009 | NYTimes.com

Coca-Cola Co. is bringing out a lower-calorie version of Glacéau Vitaminwater called Vitaminwater10, which has 10 calories per 8-ounce serving compared with 50 for the regular version. TV ads, part of a humorous multimedia campaign, will feature a fictional company called Water Inc., with Mother Nature as CEO.

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