More than 20 million users a month are visiting Yelp, where they post and read reviews of restaurants, shops and auto mechanics, among other businesses. Good reviews help companies rise to the top of the search listings. And bad reviews? "I've talked to business owners who have had one bad review in four pages of good ones, and it still stings," says co-founder Jeremy Stoppelman. This article shares some steps you can take to ease the pain.
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