Vitaminwater goes lo-cal

04/1/2009 | NYTimes.com

Coca-Cola Co. is bringing out a lower-calorie version of Glacéau Vitaminwater called Vitaminwater10 -- so named because it contains 10 calories per 8 ounces. The new beverage is being launched with a humorous campaign by Bartle Bogle Hegarty about a fictitious rival firm called Water Inc.

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