NACTA's Koepf says "relationship marketing is the future"

04/1/2010 | Travel Agent Central

Scott Koepf, president of the National Association of Career Travel Agents, said one of the most basic questions travelers ask and travel agents need to be able to answer is "Why should I do business with you?" The question has prompted NACTA to launch a service for its members to help them build their client relationships. "The individual agent is the brand and relationship marketing is the future," Koepf said.

View Full Article in:

Travel Agent Central

Published in Brief: