Sears creates Yard Guru app in lawn mower push

04/1/2010 | MediaPost Communications

Sears has launched a new campaign for its lawn mower business that includes a TV spot, a contest to provide equipment to beautify a baseball field or other public green space, and an application dubbed the "Sears Yard Guru." The effort is meant to extend the department store's market dominance in power lawn and garden tools to the mowing segment, according to this article.

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