In South Korea, the cutting edge of search

04/1/2010 | Advertising Age (tiered subscription model)

Naver and Daum, the most popular search engines in South Korea, integrate queries with images, music video and other content, offering a much richer search experience than spartan Google, Dean Donaldson writes. The uptake of mobile, along with QR and other augmented-reality offerings, will further transform search away from a text-only basis.

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