Athenos Greek yogurt ads seen as controversial but effective

04/1/2011 | MediaPost Communications

The new "Yiayia" Greek yogurt campaign from Kraft's Athenos was controversial but effective, according to an analysis for MarketingDaily. Other Greek yogurt ads in the analysis were Chobani's "Cho Bike," Dannon Greek Yogurt's "Heaven on Earth" and Fage's "Total Plain Extraordinary."

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