How to make a splash with your Facebook landing page

04/1/2011 | eConsultancy.com

First impressions count, so brands should give some thought to how their Facebook page appears to visitors, Graham Charlton writes. Creating a custom landing page ensures that newcomers aren't distracted or deterred by conversations on your wall, while clear calls to action and carefully judged incentives can help convert first-timers into committed fans, Charlton writes.

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