Measuring the digital ad lag

04/1/2011 | eMarketer

A report from eMarketer looks to quantify the gap between consumer engagement with online and mobile media, and the share of ad dollars moving to digital. Time spent with TV and that medium's ad share appear closely aligned, however U.S. consumers spend 25.2% of their media time online, but the medium draws 18.7% of spending. Mobile accounts for about 8% of the average user's media consumption, but only 0.5% of advertisers' spending.

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