Measuring the digital ad lag

04/1/2011 | eMarketer

A report from eMarketer looks to quantify the gap between consumer engagement with online and mobile media, and the share of ad dollars moving to digital. Time spent with TV and that medium's ad share appear closely aligned, however U.S. consumers spend 25.2% of their media time online, but the medium draws 18.7% of spending. Mobile accounts for about 8% of the average user's media consumption, but only 0.5% of advertisers' spending.

View Full Article in:


Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY