Twitter and the snake

04/1/2011 | Hollywood Reporter, The

The Egyptian cobra missing from the Bronx Zoo in New York has been found a short way from its normal enclosure. The snake gained additional notoriety when someone set up the @BronxZoosCobra account at Twitter. A staff writer at a Dallas paper wrote on Twitter, "Why Twitter matters: In just days, @BronxZoosCobra has built a larger social media audience than all Texas newspapers. Combined."

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