Restaurants are bombarded daily with the news of the latest daily deals, social sites and mobile apps that promise to boost their businesses, which can make crafting the right social strategy seem like a daunting task. While many of the big international chains have mastered social media, for smaller restaurants the answer may lie in tuning out the clamor and just listening to their patrons. "The best social media plans are not necessarily those with the biggest budgets. The best plans are those where the brand consistently engages with their entire community," writes Master Chef Tony Seta.
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