Knowledge is the key to writing better marketing materials

04/1/2012 | Management Center blog

The trick to effective marketing in the digital age is to create content that your prospects will find useful and informative, i-Impact Group President Claudio Pannunzio writes. Rather than making a sales pitch, consider how your marketing materials can educate your potential clients. "In reaching out to your audiences, focus on creating thought-provoking rather than thought-leading content," Pannunzio writes.

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