Kraft shifts to beverages for sales increase

04/1/2012 | Wall Street Journal, The · Fox Business

Kraft Foods will split its refreshment business from the rest of the line this year. "We're showing that we can, by expanding or reframing a lot of existing brands, drive growth at a really good clip," said Doug Weekes, vice president of Kraft's refreshment-beverage division. Products included in the split are powdered drink Crystal Light, juice pouch Capri Sun and water flavoring MiO.

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Wall Street Journal, The · Fox Business

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