The tell-tale signs of a weak business strategy

04/1/2012 | Business Finance

Mark Graham Brown writes about the do's and don'ts of formulating a winning business strategy. It's important to get outside input and to select the right metrics for evaluating a plan's potential to succeed. Executives should test a strategy's logic and compare it to their organization's track record and strengths. "Organizations need to quickly detect a bad strategy in the first month or two, change course and come up with a new one," Brown writes.

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