Using social media to boost employee engagement

04/1/2012 | Retailing Today

Employee engagement is key for maximizing worker productivity, and social media is one way to encourage engagement, writes Elizabeth Cogswell Baskin. Some companies use private social networks, while others use public platforms such as Twitter, she notes. "[A]s in other areas of business, the trend is toward transparency -- including being comfortable with the transparency of internal engagement on externally facing sites," she writes.

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