David Yurman engages consumers with call for Instagram images

04/1/2013 | Luxury Daily

Consumers are being invited to share their styling touches using David Yurman jewelry on Instagram for a chance to have their images included in the jewelry-maker's spring collection campaign. "Instagram is a great tool for luxury brands. ... Luxury products are represented as more than just a product -- they are represented to fit into a lifestyle and consumers are able to capture that," said Brittany Mills, director of client services at B Culture Media in Atlanta.

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