IKEA mobile app complements in-store shopping

04/1/2013 | MobileCommerceDaily.com

IKEA's iPhone application lets consumers browse online in a way that complements the in-store experience. "There are great use cases to support a limited or no-commerce experience for a bricks-and-mortar retailer. ... For example, shoppers that like to plan prior to visiting a retail location can use an app like this to initiate dialogue with salespeople," said Blake Sirach, vice president of design at Willow Tree Apps.

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