Mobile messaging apps become attractive to young consumers

04/1/2013 | Reuters

Smartphone messaging applications have wooed young people by combining text and social media features that enable users to circumvent cellphone plans and find an alternative to Facebook. These apps -- which include Kik, Whatsapp, KakaoTalk and WeChat -- are not considered a threat to Facebook but might make inroads into its use. "More people text and make phone calls than get on to social networks. If one company dominates the replacement of that traffic, then by definition that's very big," said Rich Miner, a partner at Google Ventures who is backing MessageMe.

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