Snack-makers must please both consumers' palates and wallets

04/1/2013 | BakeryAndSnacks.com (France)

Snack-makers must keep innovating to create palate-pleasing treats, but still keep consumers' budgets in mind, Sally Lyons Wyatt told Bakeryandsnacks.com in an interview. Wyatt, the executive and general manager for client insight at Symphony IRI Group, said consumers are also watching their waistlines. "Whether it be gluten-free, soy, protein, freshness -- we've seen huge increases on those attributes and it's really getting that right combination to address the consumer needs," Wyatt said.

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BakeryAndSnacks.com (France)

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