Using LinkedIn for lead generation requires patience, content

04/1/2013 | B2B Lead Roundtable Blog

There are no quick-fix best practices for using LinkedIn for lead generation, Andrea Johnson writes. Using the business social network effectively means assiduous segmentation and making a slow, cautious approach to prospects in order to build up credibility before a content-marketing campaign. Avoid paid campaigns unless it's absolutely necessary, and even then only after you've seeded the network. And remember to "message unto others" as you would have them message you, avoiding irrelevant spam to strangers.

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