Weight Watchers scales up its B2B sales force, corporate pitch

04/1/2013 | Advertising Age (tiered subscription model)

Weight Watchers is pitching itself as a health care company in a bid for corporate dollars. "[A]s talk about the nation's obesity crisis increases, Weight Watchers is for the first time adding a business-to-business pitch: making direct appeals to corporate clients that are seeking to defray rising health-care costs," E.J. Schultz writes. The company is adding to its B2B sales force and stressing a lifestyle- and environment-management program.

View Full Article in:

Advertising Age (tiered subscription model)

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Marketing Director, Mobile
NXP Semiconductors N.V.
San Jose, CA
Director of Digital Media and Marketing
Earl Enterprises
Orlando, FL
Director, Digital Research (Burbank or New York)
Warner Bros. Entertainment Inc.
Burbank, CA
Data Entry and Integrity Coordinator
Interactive Advertising Bureau
New York, NY
Director of Business Development - Denver/New York
Denver, CO