Weight Watchers scales up its B2B sales force, corporate pitch

04/1/2013 | Advertising Age (tiered subscription model)

Weight Watchers is pitching itself as a health care company in a bid for corporate dollars. "[A]s talk about the nation's obesity crisis increases, Weight Watchers is for the first time adding a business-to-business pitch: making direct appeals to corporate clients that are seeking to defray rising health-care costs," E.J. Schultz writes. The company is adding to its B2B sales force and stressing a lifestyle- and environment-management program.

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