Why mobile's rise and the "era of the CMO" go hand-in-hand

04/1/2013 | E-Commerce Times

Company leaders "are shifting more purchasing power" to their chief marketing officers, who are taking advantage of the rise of Big Data and smartphones, Erika Morphy writes. "Mobile is not a minor thought but a major platform companies want to leverage as much as possible," says Larry Bowden, IBM's vice president of portals and Web experience. CMOs are also accelerating the sales cycle with mobile investments, leading to the era of the "mobile sales rep," according to Axceler CMO Claudine Bianchi.

View Full Article in:

E-Commerce Times

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Full(ish) Stack Engineer (PHP)
Advertising Age
New York, NY
Senior Sales Manager
OnProcess Technology
Affiliate Solutions Consultant
Conversant
Santa Barbara, CA
Ad Operations Manager, The Atlantic
Atlantic Media
Washington, DC
Associate Director of Ad Operations
Opera Mediaworks
New York, NY