Omni, USA TODAY smell success with scented marketing efforts

04/2/2007 | NYTimes.com

The Omni luxury hotel chain is teaming with USA TODAY for a six-month test of blackberry scented stickers on the front page of the paper that are meant to inspire guests to have a muffin with their cup of Starbucks java. The promotion is part of Omni's sensory marketing program, which includes lemongrass and green tea as its official scent in its lobbies.

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