D.C. trots out new tourist campaign

04/2/2008 | Washington Post, The

Washington, D.C., is seeking to rebrand itself as an accessible and open place, to counter perceptions of the nation's capital as staid and forbidding. The tourism effort's $3 million budget is the biggest ever for D.C., but still is just a fraction of the marketing budgets of top U.S. destinations like Las Vegas and Orlando, Fla., according to this article.

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