D.C. trots out new tourist campaign

04/2/2008 | Washington Post, The

Washington, D.C., is seeking to rebrand itself as an accessible and open place, to counter perceptions of the nation's capital as staid and forbidding. The tourism effort's $3 million budget is the biggest ever for D.C., but still is just a fraction of the marketing budgets of top U.S. destinations like Las Vegas and Orlando, Fla., according to this article.

View Full Article in:

Washington Post, The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York City & Port Washington, NY
Senior Product Manager - Mobile
Publishers Clearing House
New York, NY
Account Manager
Crain's New York Business
New York, NY
Custom Content Sales Director
Crain's New York Business
New York, NY
Director Client Success
Ahalogy
Cincinnati, OH