Tribune plays April Fools' Day prank

04/2/2008 | Washington Post, The

The Tribune Co. on Tuesday made light of its somewhat rocky transition into a new ownership era with an elaborate April Fools' Day prank. The joke included a fake press release listing its new name -- ZellCoMediaEnterprises -- and touting the sale of the naming rights to Chicago's landmark Tribune Tower. One Windy City TV outlet reportedly bit, calling to get details on the naming ceremony.

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