Wal-Mart wants world to know it's going green

04/2/2008 | Brandweek

Wal-Mart this week is rolling out a multiplatform campaign that will showcase the retail giant's sustainability efforts and eco-friendly products. The effort from The Martin Agency, Richmond, Va., will include a 16-page insert in general-interest magazines, and seven 30-second TV spots highlighting Wal-Mart's in-store commitment to helping shoppers go green while saving money.

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