Gates Foundation to market its messages on cable

04/2/2009 | NYTimes.com

The Bill and Melinda Gates Foundation, which has worked behind the scenes on some popular network-TV shows to shape scripts to suit the organization's goals, now is bringing its mission to cable. The high-profile foundation has worked out a deal with Viacom to plant its messages within shows on networks such as MTV, VH1, BET and Nickelodeon.

View Full Article in:

NYTimes.com

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Digital Ad Sales Systems
Discovery Communications
New York, NY
Director of Sales, East Coast
DeviantART
NY, NY
Product Marketing Consultant
Sand Cherry Associates
Philadelphia, PA
Coordinator, Mobile Marketing Center of Excellence
Interactive Advertising Bureau
New York, NY
Sales Manager
mGage
Multiple Locations, SL_Multiple Locations