The trouble with social-network advertising

04/2/2009

Users are more annoyed by click ads placed on social networks than by ads found in more "traditional" online environments, a recent IDC study suggests. SmartBrief's Rob Birgfeld offers up four reasons he thinks the ads fail: the activeness of the medium, the newness of ad placement on them (both for users and the networks themselves) and the sometimes confusing mix of ads with content. Read the SmartBlog on Social Media for more.

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